(Torino, 1926)

Sergio Pininfarina: portrait

He is an Italian designer and businessman.
He was born in 1926 in Turin and after the death of his father (Battista Farina, founder of the Pininfarina company) he became chairman of the family bodywork company.
He graduated in mechanical engineering from the Polytechnic of Torino in 1950.
The nickname 'Pinin' was added to the family surname in 1961 granted by presidential decree.
Thanks to his partnership with the engineer Alberto Morelli, Pininfarina developed vanguard aerodynamic research.
The company was famous since 30's thanks to the elegance of the bodyworks produced and it knew an interrupted period of popularity after the second world war: from 1946 to 1952 with Ermete Bianco, from 1952 to 1972 with Francesco Martinengo, from 1972 to 1988 with Leonardo Fioravanti and from 1988 with Lorenzo Ramaciotti as Ferrari, Alfa Romeo, Lancia and Peugeot's managers (all automobilistic trademarks with whom Pininfarina cooperated).
From 1974 to 1977 he has been professor of Car Body Design at the Polytechnic of Torino.